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Strategic Retail Management
By:"Joachim Zentes","Dirk Morschett","Hanna Schramm-Klein"
Published on 2007-10-16 by Springer Science & Business Media
The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study. International best practice companies are used to highlight managerial implications and the key discussion points.
This Book was ranked 12 by Google Books for keyword management.
The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study. International best practice companies are used to highlight managerial implications and the key discussion points.
http://books.google.com/books?id=NAYFjj3NmHgC&dq=management&hl=&source=gbs_api
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